I found a truly enjoyable book called "Secret Formula", by Frederick Allen. Secret Formula is the story of Coca-Cola, and it is masterfully written. I highly recommend it! Here's the write up about it... A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).
A Wonderful Book!
A Wonderful Book!
A Wonderful Book!
I found a truly enjoyable book called "Secret Formula", by Frederick Allen. Secret Formula is the story of Coca-Cola, and it is masterfully written. I highly recommend it! Here's the write up about it... A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).